AI-First Strategy Consulting

Transforming Business Through AI & Digital Innovation

Expert consulting in digital transformation, GenAI implementation, and e-commerce strategy. Proven track record driving significant business growth across multiple markets.

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30+

Projects Delivered

100%

Renewal Rate

€240M

Sales

Years Experience

About Algometrics

Driving Growth Through Data & AI

Strategic consulting that combines deep industry expertise with cutting-edge AI implementation

EDHEC Business School

French • English • Spanish

Paul Parmentier

Senior Strategy & Digital Transformation Director

I specialize in e-commerce, digital transformation, and AI/GenAI innovation with 8+ years of experience across consulting, corporate environments, and scale-ups. I've led significant business scaling initiatives and digital transformation projects across multiple markets.

Currently at Pernod Ricard Group, I accelerate worldwide e-commerce expansion and lead AI transformation initiatives. I've successfully delivered enterprise AI projects for major brands including Pernod Ricard, Sodexo, Carrefour, and AB InBev.

AI-First operational models pioneer

E-commerce & digital transformation expert

Strategic business scaling specialist

French-Mexican national with global perspective

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Core Expertise

Specialized Capabilities

Strategic competencies that drive measurable business outcomes

AI & GenAI Implementation

End-to-end AI strategy and implementation, from feasibility studies to production deployment. Expert in LLM integration, prompt engineering, and AI-powered operational models.

AI Strategy & Roadmapping
GenAI Solution Design
LLM Integration & Optimization
AI Team Building & Training

Digital Transformation

Comprehensive digital transformation strategies that modernize operations, enhance customer experience, and drive sustainable growth across markets.

Digital Strategy Development
Process Optimization & Automation
Change Management
Technology Stack Selection

E-Commerce Strategy

Proven expertise scaling e-commerce operations from startup to enterprise level, with focus on marketplace strategy, customer acquisition, and operational excellence.

E-Commerce Roadmap & Strategy
Marketplace Development
Omnichannel Integration
Performance Optimization

Business Scaling

Strategic guidance for high-growth initiatives, including market expansion, operational scaling, and building sustainable competitive advantages.

Growth Strategy & Planning
Market Entry & Expansion
Organizational Design
Performance Management

Services

How I Can Help

Tailored consulting services designed to address your specific challenges

Strategic Assessment

Comprehensive analysis of your current state, market position, and growth opportunities. Includes AI readiness assessment, digital maturity evaluation, and competitive analysis.

Deliverables:

Strategic assessment report
AI/Digital maturity scorecard
Opportunity identification
Executive presentation

Strategy Development

Design comprehensive roadmaps for digital transformation, AI implementation, or e-commerce growth. Clear priorities, timelines, and KPIs aligned with business objectives.

Deliverables:

Strategic roadmap (12-36 months)
Investment plan & business case
KPI framework
Risk mitigation strategy

Implementation Support

Hands-on support executing transformation initiatives. From vendor selection to team training, ensuring successful deployment and adoption of new capabilities.

Deliverables:

Project management & oversight
Vendor evaluation & selection
Team training & enablement
Performance monitoring

Advisory & Coaching

Ongoing strategic guidance and executive coaching. Regular sessions to navigate challenges, validate decisions, and maintain transformation momentum.

Deliverables:

Regular advisory sessions
Decision support & validation
Leadership coaching
Best practice sharing

Track Record

Professional Experience

8+ years delivering transformational results for leading global brands

Jul 2025 – Present

Group Strategy Director – eB2B & Commercial Excellence

Pernod Ricard | Paris

Developed global eB2B strategy guiding major investment decisions across 40+ markets
Led financial business case development, participation scenario planning, and strategic partner identification
Drove cross-functional initiatives accelerating digital commerce transformation

Strategy E-Commerce AI Global Markets

Nov 2023 – Jul 2025

Head of Product & Data | Business Venture Director

Easy24, Pernod Ricard | Paris

Scaled GMV from €120M to €240M through strategic product and data initiatives
Pioneered GenAI implementation for concrete improvements: optimized registration flows, enhanced search functionality, streamlined mass order processing
Led business venture management including market expansion and operational excellence

Product & Data GenAI Business Scaling Venture Management

Mar 2021 – Nov 2023

Project Director | Strategy Consultant

Easy24, Pernod Ricard | Paris

Led multiple strategic projects driving e-commerce growth and digital transformation
Designed and implemented scalable operational frameworks
Built analytics capabilities for data-driven decision making

Project Management Strategy Analytics

2017 – 2021

Previous Roles

Various Organizations

Business Development & Partnership roles at startups and scale-ups
Strategy consulting for digital transformation initiatives
International business development across Europe and Latin America

Business Development Partnerships Consulting

Trusted By Leading Brands

Pernod Ricard

Sodexo

Carrefour

AB InBev

MAAF

Française des Jeux

Corsica Ferries

Get In Touch

Let's Start Your Transformation

Ready to accelerate your digital transformation? Let's discuss how Algometrics can help.

Book a 15-Minute Consultation

Schedule a call to discuss your digital transformation or AI strategy needs.

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Email

paul.parmentier@edhec.com

Phone

+33 789 412 370

Location

Paris, France
Available for global projects